In a SWOT analysis, weaknesses refer to:

In a SWOT analysis, weaknesses are defined as internal factors that can hinder a business's performance. These are aspects within the organization that may limit its ability to achieve its goals or compete effectively. Common examples of weaknesses include a lack of skilled personnel, outdated technology, limited financial resources, poor brand reputation, or inefficient processes. Recognizing these weaknesses allows a business to take corrective actions, such as investing in training, improving technology, or enhancing customer engagement strategies.

Identifying weaknesses is crucial as it informs the organization about areas that require improvement or strategic change. This awareness can lead to developing targeted strategies to mitigate or overcome these internal challenges, ultimately strengthening the business's market position and operational capability.