What does change management focus on?

Change management is primarily concerned with shifting individuals and organizations from their current state to a desired future state, which makes the selected answer accurate. This discipline involves a structured approach to managing the transition, taking into account the human, operational, and organizational factors that influence whether or not a change is effective.

The focus on individuals is crucial because successful change relies heavily on employee engagement, training, and support during the transition process. Change management strategies often include communication plans, training programs, and feedback mechanisms to ensure that everyone involved understands the change and is equipped to adapt accordingly.

While there are other aspects of business strategy, such as market expansion, cost reduction, or customer service that may be relevant in the context of operational improvements or strategic initiatives, they do not encapsulate the fundamental aim of change management itself, which is to facilitate a smooth transition towards new practices, processes, or cultures.